Custom Content Creation
Let’s get your Content Strategy in place. Then I’ll help you create the content itself.
Here’s the plan -
I’ll work directly with you one-on-one or with your current team. Or if you prefer, I’ll simply do the copywriting myself and bring in my Smart Content Marketing™ team to assist as needed. These content professionals are the brightest in the business, bar none.
In addition to copywriting, my team and I are experts at producing ALL forms of video content, ranging from social media videos to business videos to explainer videos, and especially our trademarked Video Marketing Newcasts.™ We can also create podcasts and we offer any type of digital or traditional graphic design support you may need, such as infographics and brochures.
video marketing newscasts™
We’ll create your very own Video Newscast. Customized and branded for your business or association.
Imagine having a professional online video program to market your business, products and services every week, month or quarter. It’s also the most innovative and exciting new way to attract and retain members, if you’re an association.
Our founder – Nelson Duffle – is a former award-winning broadcast news anchor, journalist and executive producer for NBC television. For the most dynamic way to educate, inform and market to your audiences, contact Nelson today to learn more about our trademarked Video Marketing Newscasts™.
DIGITAL VIDEO CREATION
Today, every business and association needs videos. How effective are yours?
It’s one thing to film a quick, little homemade video on a smartphone. It’s something else entirely to produce engaging professional videos that have the power to promote your business, attract new clients and keep everyone coming back for more.
Inform. Inspire. Educate. Influence. Persuade. That’s our mantra at Smart Content Marketing & Media.™ Whether we’re filming at our studios just outside Washington, D.C. or on site at your location, we craft the exact type of videos you need to drive results. (And if you still just need a quick, little homemade social media video, we do lots of those too!)
TARGETED COPYWRITING
Your content has to resonate with people in order to work. It all starts with your messaging.
Content versus Messaging – there’s a difference. When your messaging is crisp, clear and concise, then it becomes the fuel that can fire up your engine and drive sales for your business. Your content is the vehicle that puts the fuel (your message) right in front of your targeted audiences, whether it’s web copy, articles, blog posts, newsletters, case studies, white papers or most importantly – video scripts.
Targeted Copywriting is what we do best. We hone your messaging for every single piece of content, tailor it to your “content voice” and then craft the exact words needed to drive home your messaging. We are communicators at heart and writers by trade.
COACHING & TRAINING
Want to keep your content marketing in-house? Get trained by an expert on the right way to do it.
Nelson Duffle has been a professional writer, journalist, producer and speaker for his entire career, working with some of the world’s most recognizable brands including Apple, Dell, Fidelity Investments, Bloomberg, Merck, Kaiser Permanente, Shell Oil and more.
He is available for coaching and training sessions to bring content marketing to life inside your organization, whether you have one person assigned to that role or a full team. This is the foundation that any business or association must have in order to successfully manage content over the long run.
licensed & custom soundscapes
Finding just the right music is essential for videos & podcasts. It also has to be legal to use.
At Smart Content Marketing & Media,™ we only use two types of audio tracks for our videos and podcasts – those that we license from approved audio sources or those that we create ourselves.
When we produce audio content for you, we identify the ideal voiceover narration, music and sounds to convey the very essence of your message – whether it’s an authoritative VOG (Voice of God), an energetic corporate anthem, a pulsing techno-vibe, or a gentle love song. And whatever we choose, we make sure that it’s legally approved for you to use.